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HTC VIVE Originals’ metaverse Platform Beatday Presents First VR Metaverse Theatre Project

Combining Gaming, Theatre, And Concerts Creates New Metaverse Entertainment Business Models

, a content brand under , will be debuting exclusively a VR experience version of the immersive metaverse theatre project “” at the upcoming MWC Barcelona. This theatre project is made with volumetric capture, and combines puzzle games and concert elements, by wearing the latest HTC XR equipment VIVE XR Elite, players can follow the characters and explore the cyberpunk world of androids in 600 years. After MWC, VIVE ORIGINALS will consecutively release the PC version in March, allowing players worldwide to experience the metaverse project with their computers at hand.

In 2021, VIVE ORIGINALS introduced a music metaverse platform, , incorporating volumetric capture, and AAA-game-level production design, to create multiple immersive holographic concerts and to present unprecedented music experience. In 2022, it went international with its VR Holo-concerts, collaborating with Taiwanese popular rock band “Amazing Show,” which was selected by the iconic innovation expo South by Southwest's “XR Experience” section, and won the favor of the jury members, setting a record with the debut. In the same year, VIVE ORIGINALS has expanded its position, using one-stop solution schemes with seasoned content production and platform construction, embodying high-level design aesthetics, volumetric capture, and blockchain, to explore multi-entertainment fields such as cinema, arts, music, and metaverse, pioneering the industry by creating the first immersive metaverse playground, and opening new business opportunities in the digital world.

Adapted from renowned Asian IP, “Light the Night: Redhat Killer” is the first theatrical project BEATDAY has released, collaborating with the trending artist Julia Wu to land in the world of the metaverse. The story of “Light the Night: Redhat Killer” is adapted from the sensational drama series “Light the Night,” which was set in the early 80s and became an exemplary Taiwanese series in recent years. “The Future Version” sets in a backdrop of a world where androids and humans cohabit 600 years later. Players will follow the characters and set foot on an adventurous journey to pick up the lost memories from the past. Notable singer-songwriter, Julia Wu, is followed by many devoted fans across different age ranges and nationalities among the Asian Mandarin and non-Mandarin communities. Her beauty and fearless style of music, entitled her “the goddess of the netizens” by the younger generation. She incarnates as the android singer JULIA in the theatre, enabling fans to closely interact with their beloved idol. VIVE ORIGINALS hopes to build allies with cross-nation entertaining IPs in the future, expanding the experiences in the entertainment IP platform into the metaverse, and allowing virtual shopping to integrate into the real world.

The President of HTC VIVE ORIGINALS, Liu Szu-ming suggested “BEATDAY” converges ten major processes including VR technology, 3D motion capture, concerts, cinematic CGI production, and so on, and is devoted to creating the first “metaverse theme park.” In addition to continuing to present innovative entertainment such as Holo-concerts, and metaverse theatre, BEATDAY will keep creating different metaverse entertainment models. Aside from creating new experience forms, the platform is also dedicated to elevating the metaverse entertaining consumer ecosystem, with which it has already collaborated with several cross-nation ad agencies, implanting advertisements and shopping guides simultaneously. Liu Szu-ming pinpointed that BEATDAY offers a one-stop metaverse entertainment solution, including platform constructions, content productions, virtual and physical cross-industry collaborations, and physical creative marketing, hoping to work with more artists, brands, and different industries to join the metaverse entertainment market.

Watch the teaser trailer here:
https://drive.google.com/file/d/1HeqsrHDuBkxOYf4_ax-eOjxZH6nR2MVz/view?usp=share_link

About the author

Adriana Rosati

On paper I am an Italian living in London, in reality I was born and bread in a popcorn bucket. I've loved cinema since I was a little child and I’ve always had a passion and interest for Asian (especially Japanese) pop culture, food and traditions, but on the cinema side, my big, first love is Hong Kong Cinema. Then - by a sort of osmosis - I have expanded my love and appreciation to the cinematography of other Asian countries. I like action, heroic bloodshed, wu-xia, Shaw Bros (even if it’s not my specialty), Anime, and also more auteur-ish movies. Anything that is good, really, but I am allergic to rom-com (unless it’s a HK rom-com, possibly featuring Andy Lau in his 20s)"

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