- About the “Prix Luciole” Award:
“Every May, Cannes, a film paradise that attracts the world’s top filmmakers, awaits not only the 20+ official awards each year but also gives the spotlight to over 30 unofficial awards that garner the attention of the industry and the press. These awards show that the festival embraces diverse and creative ideas, broadening the boundaries of what film can reach. However, so far, we have not seen any selection related to film posters…”
— The initiators of the “Prix Luciole” tell us.
“Prix Luciole” — a young competition dedicated to recognizing excellence in film poster design—is born! Jointly initiated by China’s largest movie ticketing platform Taopiaopiao and Alliance Cinéaste Chine-Europe, it focuses on works that demonstrate outstanding design concepts, strong emotional resonance, and visual impact. It enhances the audience’s awareness of excellent designers and provides a platform for filmmakers to showcase their aesthetic concept, stimulating broader attention and better discussion.
A film poster serves as the first visual window through which a film meets its audience, profoundly influencing people’s initial impressions and interest in a film.
The “Prix Luciole” goes beyond recognizing craftsmanship in poster design; it delves into the depths of the details behind filmmaking. It provides an alternative approach for audiences to encounter films and offers filmmakers a stage to showcase their works from various perspectives. The “Prix Luciole” not only offers prizes and awards to winners but also brings press together to provide the best word-of-mouth publicity for creators and support for their films.
“We look forward to more creators, artists, filmmakers, and audiences joining us to embark on this journey of vision and creativity, discovering poster art that touches the soul and sparks imagination. Join Prix Luciole for Movie Posters competition, and let’s anticipate the limitless possibilities of creativity, aesthetics, and film together.”
- About the Creative Concept of the Visual Poster of“Prix Luciole”:
“We chose a small firefly. Its light may be slight, yet it always ignites a desire for more brightness. It’s magical, dreamlike. When they gather together, they make us dream, longing to touch the mystery behind that glow, just like the atmosphere or detail expressed in a movie poster, leading us into the film it represents and the story behind it.”
In the pilot poster of the “Prix Luciole”, the main visual of the firefly is projected onto a beach where the Cinéma de la Plage take place, and the specially designed tail of the logo interacts, conveying three visual concepts: spotlight—focusing on films and design; waves and beaches—the location of the inaugural “Prix Luciole”: Cannes; film screening—everything related to cinema, ultimately reaching the relationship between the audience and the screen.
These three visual concepts together constitute the inaugural“Prix Luciole” Award poster, with a blank screen on the big screen, representing the remaining space for all nominated posters and films. The tiny firefly, facing the direction of the screen, spreads its wings, leading us into the colorful world of cinema.
- About the Organizers:
Taopiaopiao:
China’s largest movie ticket booking platform for users nationwide, offers online seat selection and ticketing services for over 12,000 theaters across the country, encompassing approximately 99.67% of the national theater box office.
Taopiaopiao provides interactive features including online ticket selling, targeted marketing, and viewing decision-making. In order to help partners carry out integrated online and offline marketing campaign and provide consumers with more convenient services. As of now, the user base has grown to 750 million.
Alliance Cinéaste Chine-Europe (ACCE):
Alliance Cinéaste Chine-Europe (ACCE) was founded in Paris in 2018.
Since its establishment, the Alliance has successfully implemented several international projects concentrating on filmmakers, promoting exchanges and cooperation between Chinese and French filmmakers as well as between filmmakers from other parts of Asia and Europe.
ACCE serves as a bridge between filmmakers, industry, and the audience. We encourage diverse dialogue and communication among filmmakers, through film festivals, forums, exchange visits, international workshops, and other initiatives.
We unite the power of filmmakers and look forward to communicating with the world.
- About the Awards:
Prix Luciole:
- Prix Luciole (Best Poster Award): Prize of 1,000 € (pre-tax), Prix Luciole Certificate
- Jury Prize: Jury Prize Certificate
- Special Mention: Special Mention Certificate
Taopiaopiao Audience’s Choice Award:
Four Categories:
- Best Poster In Competition: Poster for a film from the Festival de Cannes 2024 In Competition (excluding short films)
- Best Poster from Un Certain Regard: Poster for a film from the Festival de Cannes 2024 Un Certain Regard (excluding short films)
- Best Poster in the Cannes Official Selection: Poster for a film from the Festival de Cannes 2024 Official Selection, except film In competition and Un certain regard (excluding short films)
- Best Poster in Parallel Sections: Poster for a film from Directors’ Fortnight, La Semaine de la Critique and ACID sections for the year of 2024
For each category, Taopiaopiao Audiences will vote to select one “Audience’s Choice Award”, and earn a Prize of 100 € (pre-tax) and a certificate of honor for this category.
- Contact:
Email: [email protected]
Mobile:
+33(6)69009244 (International)
+33(6)42461057 (France)
