Here comes the time of the Hong Kong Arts Centre (香港藝術中心)’s  signature annual moving image programme Art of Commercials (極品廣告片)!

Art of Commercials is one of the most popular programmes of the Hong Kong Arts Centre. It brings local and overseas award nominated and winning commercials to Hong Kong! Fascinating works from Hong Kong, Thailand, Japan, South Korea, Europe and the Americas will land on Arts Centre’s cinema. There are eye-popping ideas to blow your mind, impeccable sights and sounds to dazzle your senses, pitch-perfect wit and smart to make you brave!

or this year’s talk, the guest is Sunny Idea, a refreshing independent entertainment and creative solutions company based in Hong Kong, that will share their bright ideas, and tell how they merge advertising, entertainment and content effectively to stay sound and relevant.

Programme details:
Programme 1
Selection from the Kam Fan Awards Hong Kong and the Korean TVCF Advertising Awards 2018
Duration: 88 minutes
Screening times: 23/9 (Mon) 19:30 |26/9 (Thu) 21:30 |28/9 (Sat) 14:30

Programme 2
Selection from The Clio Awards 2018
Duration: 90 minutes
Screening times: 24/9 (Tue) 19:30 |25/9 (Wed) 21:45 |27/9 (Fri) 19:30 |29/9 (Sun) 14:30

Programme 3
Selection from ADFEST 2019
Duration: 105 minutes
Screening time:23/9 (Mon) 21:30 | 25/9 (Wed) 19:30 | 29/9 (Sun) 19:30 | 1/10 (Tue) 19:30

Programme 4
Selection from Festival Iberoamericano de Publicidad (FIAP) 2018 and The AICP Show 2019
Duration: 83 minutes
Screening times: 24/9 (Tue) 21:30 | 26/9 (Thu) 19:30 | 27/9 (Fri) 21:30 | 29/9 (Sun) 16:30

Several tiers of discounts and passes are for sale now. The Hong Kong Arts Centre also offers a discounted group booking package of more than 20 tickets. For more information, press interviews or any group booking, please see the official website.

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On paper I am an Italian living in London, in reality I was born and bread in a popcorn bucket. I've loved cinema since I was a little child and I’ve always had a passion and interest for Asian (especially Japanese) pop culture, food and traditions, but on the cinema side, my big, first love is Hong Kong Cinema. Then - by a sort of osmosis - I have expanded my love and appreciation to the cinematography of other Asian countries. I like action, heroic bloodshed, wu-xia, Shaw Bros (even if it’s not my specialty), Anime, and also more auteur-ish movies. Anything that is good, really, but I am allergic to rom-com (unless it’s a HK rom-com, possibly featuring Andy Lau in his 20s)"