Festival News Media Partners News Short Shorts Film Festival and Asia

BRANDED SHORTS 2024 5 Jurors are announced: Chief Jury Takuma Takasaki, Masaya Asai, Mayuko Amanashi, Kentaro Kimura and Yuko Hakota

Nomination includes branded movie directed by & starring Martin Scorcese, one starring Ryan Gosling

Academy Awards® qualifying Asia's one of the largest international film festivals, Short Shorts Film Festival & Asia 2024 is going to showcase branded movies produced by corporations and organizations as BRANEDS SHORTS 2024 at Akasaka Intercity Conference.

 28 nominated branded movies are judged by the 5 jurors who are announced today.

 This year's International category includes “Marty & Francesca Make a Website”, directed by and starring Martin Scorsese (Squarespace), and “The Chase for Carrera”, starring Ryan Gosling (TAG Heuer).

Screenings will take place on 10 (Mon), 11 (Tue) and 12 at Akasaka Intercity as well as SSFF & ASIA 2024 Online Grand Theater from June 1. Each award will be announced at the BRANDED SHORTS Ceremony on Wed, June 12th.

URL: https://www.shortshorts.org/2024/branded-ceremony/

BRANDED SHORTS 2024 Jurors

From left:

Chief Jury(Creative Director)

Masaya Asai(Droga5 Tokyo, Part of Accenture Song Chief Creative Officer)

Mayuko Amanashi(Studio neco Co., Ltd. Representative Director/Movie Producer)

Kentaro Kimura(Hakuhodo, International Chief Creative Officer and Corporate Officer Hakuhodo Kettle, Founder)

Yuko Hakota (Film director)

Pick Up from nominations

『Marty & Francesca Make a Website』

USA / 3:51 / 2024/Squarespace

『The Chase for Carrera』

Australia /5:16/2024/TAG Heuer

BRANDED SHORTS 2024 Jurors

Chief JuryTakuma Takasaki(Creative Director)

Growth Officer/Executive Creative Director of Dentsu Inc..

Has won many domestic and international advertising awards, including his three time Creator of the Year award in 2023. Main projects include Suntory All Free, Orangina, Acerola, JR East, and Tohoku,P&G Bold Washing Daimyo, Iris Ohyama Kaname Honest, etc. In charge of planning, scriptwriting, and production for the movie “PERFECT DAYS” (directed by Wim Wenders),it has been released in 87 countries around the world and was nominated for Best Actor at the Cannes Film Festival and the Academy Award for International Feature. His books include “Auto Reverse,” about young boys who are ardent fans of actress Kyoko Koizumi and the novel “Haruka Kakera.“ Other books include “Techniques of Expression”, a collection of advertising skills, and the picture book “Makkuro.“ At J-WAVE radio, he is the DJ for “BITS & BOBS TOKYO” every Friday night.

Masya Asai (Droga5 Tokyo, Part of Accenture Song Chief Creative Officer)

Problem-solving through creativity and innovation has always been the focus of Masaya's career and passion. His bi-cultural perspective–drawn from his roots in Japan and the US–has been praised and recognized internationally. He has won over 100 international awards, including Cannes Lions Grand Prix and Grand Clio. In 2018, he was featured on a “39 Designers who will change the world“ list by Forbes Magazine Japan, in 2019 he appeared on the “40 under 40: Young Leaders in APAC“ list and in 2020 he was named  “Creative Person of the Year” by Campaign Asia.

Mayuko Amanashi(Studio neco Co., Ltd. Representative Director/Movie Producer)

Born in Tokyo in 1994. After supervising a film festival, she became involved in producing dramas and movies at LDS Co., Ltd.'s video division. After leaving the company, started Studio neco Co., Ltd., and produced the film “Beautiful Dreamer” directed by Katsuyuki Motohiro, which was released in November 2020. Since then, has worked on many movies and TV dramas. Served as a PFF selection member in 2021. In recent years, has produced many original films including Netflix's “Talk Survivor,” TX drama “Mass-Produced Rico,” “Traveling Sandwich,” “Japanese Style,” and “dependence” Last year was selected for the Japanese people who change the world, “30 UNDER 30 JAPAN 2023” by Forbes magazine.

Kentaro Kimura (Hakuhodo, International Chief Creative Officer and Corporate Officer Hakuhodo Kettle, Founde)

At Hakuhodo, he developed a style that integrates everything from strategy to execution, and established Hakuhodo Kettle in 2006. Producing innovative campaigns and branded content as Co-CEO and ECD. Since 2017, he has been traveling around the world as Chief Creative Officer leading the global business of Hakuhodo Headquarters. He has won more than 150 domestic and international advertising awards, including 10 grand prizes, and has over 30 years of experience judging international advertising awards including Cannes. Most recently, he served as chairman of the jury for film at the London International Advertising Awards and chairman for branded content at the Asia-Pacific Advertising Festival. Co-authored “Breakthrough Inspiration is Born from Logic.”In 2024, He serves as Jury President of Digital Craft Lion at Cannes Lions.

Yuko Hakota Film Director

Born in Ibaraki Prefecture. Graduated from the Department of Painting, Faculty of Fine Arts, Tokyo University of the Arts. After leaving AOI Pro., joined CluB_A. Worked on numerous commercials as a commercial director, including Kubota's “Kubota Supports'' series, McDonald's Japan's “Tsukimi Burger, I Know,” Suntory Kinmugi series, and Concorde series. Her feature film debut came in 2019 with “Blue Hour.” Also directed Netflix Series “He‘s Expecting” and NHK night drama “Yumin Stories: End of Winter.'' Awards include '21 ACC Film Category Craft Award (Director), 22nd Shanghai International Film Festival Asian Newcomer Category Best Director Award Winner.

About the author

Panos Kotzathanasis

Panagiotis (Panos) Kotzathanasis is a film critic and reviewer, specialized in Asian Cinema. He is the owner and administrator of Asian Movie Pulse, one of the biggest portals dealing with Asian cinema. He is a frequent writer in Hancinema, Taste of Cinema, and his texts can be found in a number of other publications including SIRP in Estonia, Film.sk in Slovakia, Asian Dialogue in the UK, Cinefil in Japan and Filmbuff in India.

Since 2019, he cooperates with Thessaloniki Cinematheque in Greece, curating various tributes to Asian cinema. He has participated, with video recordings and text, on a number of Asian movie releases, for Spectrum, Dekanalog and Error 4444. He has taken part as an expert on the Erasmus+ program, “Asian Cinema Education”, on the Asian Cinema Education International Journalism and Film Criticism Course.

Apart from a member of FIPRESCI and the Greek Cinema Critics Association, he is also a member of NETPAC, the Hellenic Film Academy and the Online Film Critics Association.

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