On 18th May, Ritviz dropped the first part of a mini-series on his YouTube channel, called “Cabin Fever”, a collaborative effort led by Jugaad Motion Pictures and Writer/Director Pranav Bhasin. Cabin Fever captures the emotional lives of 2 young people enduring the lockdowns.
Dheer Momaya, producer and founder at Jugaad Motion Pictures, commented: “Jugaad is a creative powerhouse. We couldn't sit around waiting for the lockdowns to lift. People are still living their lives, the human experience hasn't stopped with the lockdown. If anything, it's been more nuanced. We wanted to tell a story that reflected the zeitgeist, but also a story that we could execute while in quarantine.”
“Cabin Fever” is a story that takes place in the aftermath of the Coronavirus outbreak, amidst strict lockdowns in Mumbai, where an eccentric Jounty is trying to convince his girlfriend to flee with him to a remote village in order to escape the maddening boredom and his neurotic family. Something a generation of young people will attest to experiencing.
Cabin Fever marks Ritviz's entry into more versatile forms of storytelling, other than music. This is part of a larger objective by Jugaad Motion Pictures and Ritviz for creating a hub that fosters arts and culture and gives a platform to the budding artists of our country. In a similar vein, Jugaad Motion Pictures has also kickstarted “Qureative”, an initiative archiving a series of films that were shot by people during the quarantine, capturing the sudden change in the world around and their experiences in relation to it.
The decision that “Cabin Fever” would be released on Ritviz's channel was in part due to his subscriber base being distinctly different from most other Channels today, as it is a unique demographic who are enthusiastic about new stories and keen to support younger artists.
The project is written and directed by Pranav Bhasin, another frequent collaborator of Jugaad. Pranav is an up and coming director who specializes in stories entailing realistic drama and satirical humor. He first broke into the scene with his acclaimed short mockumentary film “The Wolf of Chawl Street” which won the Silver Gateway at Mami in 2017.
Jugaad Motion Pictures is a home to creators and storytellers who strive to make clutter-breaking films that represent diverse and relatable human experiences. They are widely known for their distinctive music videos, like Sage and Liggi by Ritviz, and cold/mess by Prateek Kuhad. Their feature film Teen aur Aadha (now on Netflix) and Namdev Bhau have travelled to many international film festivals around the world, garnering several awards and prizes. They frequently collaborate with brands like Netflix, Volkswagen, Jio, Levi's, Stayfree, etc. Here is the Official Website.
