After many years that we went with the dragon, it was about time for a change, one that would also signify how the website has transformed through the years, and particularly its opening to as many countries, and as many genres of Asian cinema as possible. The versions we considered were 5 actually, but in the end we went with a variation of what we have previously used in the now defunct Asian Film Vault. The new logo is evidently more minimal, but at the same time, more modern, while the combination of a symbol that looks like an ideogram and a camera highlights the fact that we are dealing with Asia and cinema. Also evidently, and despite our efforts to find something that represents the whole of the continent, the focus on the South East and particularly in Japan, as indicated by the red dot, is quite visible, in an aspect though, that in the end represents where most of us started dealing with the particularly cinema from. Lastly, the slightly “roughed up” fonts was my personal choice, probably because I have a soft spot for punk/garage music and this kind of lettering reminds me of it. Hope you like it. Special thanks to Nikos Kleisiaris of Silly Rabbit Creative for dealing with the whole thing.
I love it! Very ingenious interplay between looking like an Asian symbol yet clearly depicting a film camera.
Thank you Sharon, glad you like it