“MAI”, the latest drama romance film from the most commercially successful film director in Vietnam box office history, Tran Thanh, waltzes onto the international stage in grand style and is on track to capture the highest North America and international box office opening ever for a Vietnam film.
“MAI” stars the beloved Vietnamese actress Phuong Anh Dao and actor Tuan Trong, along with Vietnamese-American Hollywood actress Hong Dao, known for her role in Ali Wong's multiple Emmy-award winning series BEEF.
The film opened this March 22nd weekend, via distributor 3388 Films, in an unprecedented same-day theatrical release in nearly 200 theaters in 9 countries in North America and Europe – marking the widest same-day theatrical release ever for a Vietnam film across these two continents. The film is now playing in the U.S., Canada, UK (England and Scotland), France, Germany, Norway, Czech Republic, Slovakia and Poland.
MAI notched a record-breaking half a million in advance international sales before its opening weekend, with strong showings in nearly all the top 20 national DMAs, including Los-Angeles/Orange County, Chicago, Dallas-Fort Worth, Houston, Atlanta, Boston, San Francisco/San Jose, and Seattle.
When MAI secured the crown as the #1 box office hit of all time in Vietnam with 520 billion VND ($21M) in ticket sales at its local box office earlier this month, director Tran Thanhachieved a tremendous feat in a remarkable demonstration of his electrifying commercial appeal and striking ability to be on the pulse with the audience. He now holds the 3 top spots of highest grossing films of all time at the Vietnam box office.
Tran Thanh co-directed the 2021 film Bố Già (Dad, I'm Sorry), the first Vietnam-produced film to cross $1M at the U.S. box office, and made his solo directorial debut in 2023 with Nhà Bà Nữ (The House of No Man). The former amassed 427 billion VND ($17M) and the latter 475 billion VND ($19M) at its domestic box office. MAI is his third film, and his third consecutive smashing box office success.
Thien A. Pham, founder of 3388 Films, shares, “MAI broke so many records in Vietnam when it was released during the Tet holiday, so when 3388 Films took it on, we knew we had to have a phenomenal international release for a truly phenomenol film. 3388 Films is proud to have strong partners in Tran Thanh Town and CJ HK Entertainment, the producers of MAI, and we are motivated to continue to be disruptors in the way in which Vietnamese films are released globally.”
MAI stars Phuong Anh Dao, Tuan Tran, Tran Thanh, Hong Dao, Uyen An, Ngoc Giau, Viet Anh, Quoc Khanh, is directed by Tran Thanh, produced by Tran Thanh Town and CJ HK Entertainment, with an exclusive North America and Europe theatrical release by 3388 Films.
For more information: www.3388Films.com/MAI
About 3388 Films:
3388 Films is a production and distribution company with proven experience in more than 20 different markets & languages and specialized in Asian and Southeast Asian media and film content. We are champions of underrepresented and underserved independent and international content creators. Our mission is to create with intention and to connect diverse media & film content to global audiences. Recent distribution titles include Bố Già (Dad, I'm Sorry), the first Vietnam film to cross $1M at the U.S. box office. Our independently produced thriller/horror film Actress Wanted is on the watchlist of “10 of the highest ranked horror films on Amazon Prime Video, according to IMDb.” www.3388films.com
